About Assembly
Great spaces don’t happen by accident.
They come together through great execution.
ASSEMBLY is a construction project management and owner’s representation firm specializing in retail, restaurant, and hospitality environments. We partner with brands to bring their physical spaces to life, managing the people, processes, budgets, and schedules that turn a vision into a successful opening.
From initial planning and budgeting through construction and final turnover, we provide experienced, hands-on project leadership every step of the way. Our approach is straightforward: clear communication, thoughtful planning, strong partnerships, and an unwavering commitment to getting the details right.
Whether you’re opening your first location, expanding into new markets, or managing a national rollout, ASSEMBLY brings the experience, resources, and personal attention to help make it happen.
Our approach
Built on experience. Driven by partnership.
We understand that opening a new location is about more than completing construction. It’s about protecting your investment, meeting your deadlines, maintaining your brand standards, and creating a space that’s ready for business. That’s why we approach every project from an owner’s perspective.
We serve as an extension of your team, coordinating architects, contractors, vendors, landlords, and other project stakeholders to keep everyone aligned and moving forward. From early project planning and contractor selection to construction oversight and final turnover, we anticipate challenges, manage details, and keep projects on track.
Our goal isn’t simply to manage construction. It’s to make the entire development process easier, more transparent, and more predictable for our clients.
Your vision. Your investment. Our commitment.
Meet the founder
Travis Serpa
Founder | ASSEMBLY
Former Head of Retail Operations, Patagonia.
He’s spent his career on both sides of the business: running stores and building them.
With more than 30 years of experience spanning retail operations, design, development, and construction, Travis Serpa brings a unique perspective to the construction management process: he’s spent his career on both sides of the business.
Before launching ASSEMBLY, Travis held leadership roles in retail operations, including serving as Head of Retail Operations for Patagonia. That experience provided a firsthand understanding of what brands need from their physical environments, not just during construction, but long after the doors open.
For the past four years, Travis has led Construction Management at Epoch Design Group, overseeing retail and restaurant development projects and coordinating the many moving parts required to deliver successful spaces.
Through ASSEMBLY, Travis brings that experience directly to clients, combining the strategic perspective of a retail executive with the hands-on expertise of a construction project manager.
His philosophy is simple: treat every project like it’s your own business.
That means being proactive, transparent, accountable, and personally invested in the outcome.
Independent by design. Collaborative by nature.
ASSEMBLY was founded on the belief that great project management should feel like a true partnership. We intentionally operate with a hands-on, relationship-driven approach, giving clients direct access to experienced leadership without unnecessary layers of management.
We work collaboratively with architects, designers, general contractors, and specialty vendors, including our ongoing relationship with Epoch Design Group as a preferred architecture partner when appropriate.
Based in California and serving clients across the USA and Canada, ASSEMBLY supports both individual projects and multi-location development programs.
Let’s build something great.
Have a new location in the works? Planning an expansion? Need an experienced partner to manage your next project? We’d love to hear what you’re working on. Let’s bring it all together.